About Us

Relentless ones. We’re often described as innovators; pioneers; trailblazers, but to us, it’s never been about revolutionizing the roofing industry. It’s been a quest to cut costs, breathe life back into home exteriors, and nurture your peace of mind, balancing state-of-the-art technologies with our love of making our mark. It’s who we are – how Uber has transformed the Taxi industry, we’re shaking up the roofing industry.

Over 90% of roofs are replaced when they don’t need to be. We’re here to change that to 0%. With catapulting oil prices and the rise in trade costs, we set out to be the difference we wanted to see, with the cost savings to match. Designed to condition, protect, and slow down the asphalt roof aging process, we’re not just extending its lifespan by up to 15 years. We’re making your roof look, perform, and remain good great.

Roofs that don’t cost the earth – literally. With 13 million tons of non-biodegradable asphalt shingles making their way to landfills each year, we’ve created a solution that is kind to wallets, future generations, and the earth. Having formulated a roof coating product that is as environmentally friendly as it is powerful, we’re big on revitalizing, not replacing.